
Mazda is confident of achieving its target of selling 51,000 vehicles in Thailand this year, marking 20 per cent growth on 2016.
Mazda Sales (Thailand) president Chanchai Trakarnudomsuk said the Thai automobile market is expected to grow by 7-10 per cent and finish the year at 820,000 units.
During the first three3 quarters of the year, Mazda has already sold 36,621 vehicles, an increase of 15 per cent compared to the same period last year.
The Mazda2 was the top model, making up 30 per cent of sales. Next month, Mazda is scheduled to launch the new CX-5 midsized crossover, which is expected to help drive up sales in the final quarter of the year.
After the end of the third quarter, Mazda sales were sizzling with a total of 36,621 units, 15 per cent more than the same period last year.
The Mazda2 enjoyed 30 per cent growth, with sales of 22,516 units, making it the second-most popular model in its segment. The Mazda2 was the top-selling model in August.
The Mazda3 is also on a roll, the company said, with sales of 3,798 units, growing by 22 per cent.Sales of the CX-5 SUV were also strong, growing by 22 per cent to 2,895 units.
The Mazda CX-3 crossover achieved sales of 2,971 units during the first three quarters of the year, while BT-50 PRO sales amounted to 4,413 units. And 28 Mazda MX-5 units were sold during this period.
Chanchai said Mazda has been staging many marketing events since the start of 2017, along with raising the image of its showrooms.
“We also take care of our existing customers by offering a one-day parts delivery service and providing competitive prices compared to other brands in the market, along with opening 45-minute express repair bays,” he said.
“We also introduced minor changes to brighten up our product lineup consistently, leading to increasing popularity for Mazda vehicles.”