Brands flocking to social media, Instagram says
Play
In 2018, social media will become the go-to for commerce, as brands begin to capitalise on this engagement, driving direct sales outcomes through social channels, Paul Webster, regional product marketing manager, Instagram APAC, said on Wednesday
He added that over the last year in the US, “we've been trialling Shopping on Instagram - which makes it easy to purchase a product from within the app - and we're excited to bring it to more countries in 2018.
“Video - here next year, but gone tomorrow: It’s predicted that by 2019 mobile devices will account for 72% of all online video viewing.
“Messaging will be a place for business: Alongside the shift to mobile, we've seen people shift their preferred method of communication toward messaging .We predict that this will continue to grow in 2018 and that will see even more business being done within messaging.”
