Maserati will work with a team drawn from across Accenture Interactive, including data-driven marketing, digital delivery and creative services from its creative agency, Karmarama.
“Progressive businesses like Maserati recognize that experience is the new battleground, with customers expecting integrated, human-centered experiences both digitally and in the real world,” said Nontawat Poomchusri, country managing director and financial services lead, Accenture in Thailand.
“The mandate from Maserati is clear: to use digital to help drive sales and at the same time build premium brand equity. We’re here to design a comprehensive marketing strategy designed to achieve both of these targets in a connected way, seeking the most creative and enduring customer experiences through the combination of data, content and innovative marketing technologies.”