TikTok launches new contest to hunt for Southeast Asian marketing trendsetters
TikTok, the leading social-media app for short video clips, is calling on Southeast Asian marketing and creative professionals as well as agencies to participate in the TikTok Trendsetter competition.
Launching on Monday, the contest aims to inspire people and agencies in the region to harness the potential of TikTok to solve real-world marketing challenges.
Contestants will be divided into three categories, namely:
• Individual: Contestants will submit one TikTok video creative idea that addresses marketing-related challenges for small and medium enterprises, and sectors such as fast-moving consumer goods and government.
• Agency: Contestants will submit a storyboard for at least four TikTok creative ideas, a media plan using TikTok and a sample TikTok video that address marketing-related challenges for industries such as fintech, luxury, automobiles and telecom.
• Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.
The deadline for submission is December 24, with votes running from January 4 to 22.
The panel of judges will include in-house and agency creative executives as well as TikTok creators. The winners will be announced on February 1, 2021.
Agency teams will have a chance to win up to US$40,000 in prizes, while individual contestants can win a mentorship session with TikTok Global Business Marketing executives.
TikTok will hold a creative workshop on November 24 and 26 in partnership with BBDO Singapore to provide a deeper understanding on how TikTok can be used for marketing purposes. The workshop will be held virtually at https://www.tiktok-trendsetter.com/ and is accessible to all.
Visit https://www.tiktok-trendsetter.com/ to enter the competition, view tutorials, best practices and creative playbooks.
