Pando Rebrands to Lead ‘Pet Humanization’ Tech Wave

 As the global "Pet Humanization" trend continues to reshape consumer behavior, Thailand’s pet economy is witnessing a significant shift. Pet owners are increasingly viewing themselves as "parents," seeking premium care solutions that rival childcare standards.

Capitalizing on this market evolution, Pando, Thailand’s leading pet gadget brand, has announced its most significant corporate rebrand in five years, positioning itself at the intersection of lifestyle and technology.
 

Under the new tagline "Your Pet, We Care," Pando is pivoting to address the sophisticated needs of modern pet parents. As animals move from the backyard to the bedroom, the demand for smart, safe, and design-conscious technology has surged. Pando’s rebranding strategy focuses on removing the intimidation factor from high-tech devices, ensuring they are accessible, safe, and aesthetically pleasing for contemporary homes.

Strategic Shift: From Gadgets to Lifestyle Solutions "The pet equipment market has historically been plagued by complex products and prohibitive pricing," the company noted. To capture the growing segment of urban pet owners living in condos and houses, Pando has restructured its product philosophy around safety and design.

This strategy has yielded tangible business results. The flagship Automatic Cat Litter Box Model 4, launched in mid-2025, sold over 3,000 units in less than a year. Its success lies in addressing a specific pain point for 'pet parents': balancing hygiene with modern home aesthetics. The company has maintained a position as a top-five best-selling pet brand on Shopee for two consecutive years (2024–2025).

Digital Transformation and Strategic Partnerships To strengthen its Direct-to-Consumer (D2C) channel, Pando has officially launched www.pando.co.th. This digital expansion is bolstered by a strategic partnership with Rabbit Rewards, a loyalty program integration designed to enhance customer retention.

"The year 2026 marks a pivotal milestone," the brand stated. The integration allows customers to earn Rabbit Points for every 20 baht spent, creating a robust ecosystem of rewards that competes with major retail platforms. This move is designed to shift customers from third-party marketplaces to Pando's owned channels, improving data ownership and customer relationship management.

Future Roadmap: IoT and Expansion Looking ahead, Pando is preparing to launch a dedicated application to support an IoT ecosystem, allowing owners to monitor pets remotely—a crucial feature for the working demographic. The company is also planning geographic expansion into provincial markets and continuing its CSR initiatives, which included donating over 50 strollers to foundations in 2025.

With a physical pop-up presence at BTS Sala Daeng and a strong network of retail partners, Pando is aggressively positioning itself not just as a gadget seller, but as an essential partner in the modern pet parenting journey.