Bangkok Watch Week 2025 Debuts at Siam Paragon in Grand Style

Siam Paragon proudly unveils Bangkok Watch Week 2025, a world-class celebration of fine watchmaking that reaffirms Bangkok’s standing as a rising international hub for luxury timepieces. Running until September 28, the event brings together more than 30 of the world’s most prestigious watch maisons, offering collectors, connoisseurs, and enthusiasts an extraordinary journey into the artistry, heritage, and innovation of haute horlogerie.
 

The grand opening was graced by an extraordinary gathering of founders, CEOs, and executives from leading global watch brands, alongside distinguished guests, celebrities, and watch collectors. The ceremony was presided over by Ms. Chadatip Chutrakul, CEO of Siam Piwat Group, underscoring the significance of this landmark occasion.

At the heart of the event is The Symposium, a prestigious platform for dialogue and storytelling where visionaries of the industry share their philosophies and unveil the inspirations behind their most iconic creations. The opening session, “Moments That Last: Thailand as a Luxury Destination for Watch Culture, Storytelling, and Legacy”, featured perspectives from Caroline Murphy, President of Strategic Project Development at Siam Piwat, Narun Thammavaranukupt, Managing Director of PMT The Hour Glass, and Mai-Pakpoom Romsaithong, Friend of the House for Bulgari Thailand, moderated by Nakarin Wanakijpaibul.

Ms. Thanaporn Tantiyanon, Managing Director of Siam Paragon Business Unit, remarked:

“Bangkok Watch Week 2025 opens a new chapter in the history of luxury watchmaking in Southeast Asia. It is our honor to curate such an extraordinary event, offering enthusiasts rare access to insights from the world’s most esteemed maisons. We envision Bangkok Watch Week as an annual global landmark, reinforcing Siam Paragon’s reputation as a premier destination for luxury timepieces.”

World Premieres & Exclusive Debuts

The event stages the global launch of several extraordinary timepieces, including Chopard’s L.U.C XPS Urushi “Naga”, Louis Erard’s Le Régulateur Thailand Edition with Vianney Halter, and Grand Seiko’s Spring Drive U.F.A. Violet Dawn. Collectors also witnessed the Southeast Asian debut of BOVET’s Pioneer Perpetual Calendar Month Date in stainless steel, alongside the Thai premiere of Jaquet Droz, which unveiled the spectacular Tourbillon Skelet-One Gold Dragon Mask.

Exquisite Exhibitions & Rare Masterpieces

“The Exhibition” zone, held at Siam Paragon’s Hall of Fame and Hall of Mirrors, showcases an exceptional curation of museum-worthy pieces, limited editions, and private collections. Highlights include the Patek Philippe Calatrava Ref. 96 Steel, Salmon Dial, Circa 1944, one of the rarest Calatravas in existence; the Audemars Piguet Master02 Ref. 15240SG, limited to 250 pieces worldwide; and the breathtaking Bvlgari Fenice Octo Roma Secret, valued at over 23 million baht, a one-of-a-kind masterpiece.

Curated Experiences for Connoisseurs

Beyond exhibitions, The Experience offers discerning guests immersive brand-led showcases, workshops, and masterclasses. Highlights include a watchmaking demonstration by A. Lange & Söhne, a design presentation with IWC Schaffhausen, an in-depth Spring Drive lecture with Grand Seiko, and an exclusive gouache session by Boucheron — all staged at the elegant Crystal Court, Siam Paragon.

A Global Stage for Watch Culture

With its fusion of artistry, innovation, and cultural storytelling, Siam Paragon Bangkok Watch Week 2025 stands as a monumental celebration of horological excellence. It not only cements Bangkok’s place on the global calendar of prestigious watch fairs but also redefines Southeast Asia as a cultural epicenter of luxury timepieces.

Bangkok Watch Week 2025 runs until September 28 at Siam Paragon — a must-visit for collectors, enthusiasts, and all who appreciate the timeless artistry of fine watchmaking.