Lenovo seeks 30% growth to claim No 2 spot in PC market

Lenovo Thailand’s country manager for consumer business, Pavin Vorapruk, said Lenovo sought growth of more than 30 per cent this year – three times the expected growth of the consumer PC market of 10 per cent.
To achieve the goal, he said the company was using a multiplier marketing strategy including a wide range of products, more partners and more channels.
Lenovo’s consumer PC line-up includes desktop personal computers (regular desktops, all-in-one PCs and gaming PCs), laptops (notebooks, mini-notebooks, netbooks and ultra-books), and consumer tablet devices.
“Of Lenovo’s overall revenue, consumer PCs contribute 70 per cent, while commercial PCs contribute 30 per cent. Laptops contribute about 70 per cent of the consumer PC business. Therefore, this year, we plan to have product lines comprising more than 30 models, up from 20 models currently,” Pavin said.
He added that Lenovo would expand its network of retail outlets from 400 to 600 nationwide and would increase the proportion of shops in the provinces from 20-25 per cent to 50 per cent by the end of this year. It will double the number of Lenovo Exclusive Shop outlets from 11 to at least 22.
Apart from market coverage, the company also plans to increase the number of its partners from 150 to 300 in the next 12-18 months. It will also cooperate with more partners outside the information-technology sector to promote its consumer PCs.
The company recently introduced its latest mini-notebook, the IdeaPad S206, at a price of Bt12,900 including value-added tax.