Click VR1 on track for deal with content.
Click VR1 Radio, a leading radio production house, is planning ahead for broadcasting-industry reform by preparing to set up a subsidiary to support its radio and satellite TV business with a couple of multibillion-baht content producers.
Managing director Wassanapong Wichaiya said yesterday that a deal was about 70-80 per cent on its way to being sealed this year.
Since the talks were still ongoing, he preferred not to name those high-potential partners.
This move is part of its strategy to diversify into satellite TV operations and focus on event organising to boost revenue while its core radio business is facing a decline.
The company is targeting at least Bt1 billion in revenue this year, up from Bt800 million last year. About 65 per cent will come from selling advertising on its programmes at four radio stations and on the Apple satellite TV channel. The rest will come from organising events and concerts.
Apple Channel will allow the company to expand it audience base to more than 10 million households via C- and Ku-band satellite receivers across the country.
This year the company has spent more than Bt60 million on new studios, high-definition transmission technology and essential equipment.
There are 10 million listeners to its four radio stations in Bangkok – FM 101 Radio Report One, GET 102.5, 103.5 FMOne and 104.5 FAT Radio.
The TV channel will offer a variety of programming including travel, lifestyle, music, news and family shows.
The firm expects to hit the break-even point in two years.
Since organising local and international concerts is a key priority, about Bt200 million has been budgeted for concerts and marketing events this year.
