Adidas sees record soccer revenue in view of World Cup
Adidas expects to achieve record sales of 2 billion euros (Bt82 billion) in the soccer category next year, the company announced in Germany.
“The Fifa World Cup is the perfect stage to showcase our company, our brands and our products,” said Herbert Hainer, chief executive officer of the Adidas Group.
“Adidas is the clear No 1 in football globally – in terms of sales, innovative power and brand visibility. Through the World Cup we will once again underline our leading position and share our passion for the game with fans around the world.”
As the official sponsor, supplier and licensee of the 2014 Fifa (International Federation of Football Associations) World Cup, Adidas will again supply the Official Ball of the tournament and equip officials, referees, volunteers and ball kids.
Starting in the second half of this year, Adidas will launch a stream of new soccer products for the World Cup.
“We will use the World Cup to prove our great football expertise and to show fans the technological know-how and creativity that Adidas consistently delivers at the cutting edge of football, again underlining our leadership in innovation,” said Markus Baumann, senior vice president of Adidas Football. “We create technologies that help players and teams unlock their potential, building products that are the very best for the athletes. For the World Cup, Adidas will again be one step ahead.”
In Latin America, Adidas sales have grown at strong double-digit rates every year since 2002. With the Confederations Cup and the World Cup creating another strong push, Adidas expects continuous and solid double-digit sales growth in Latin America in the years to come.
Over the past few months, Adidas has enjoyed strong successes in soccer. Lionel Messi has been awarded the Fifa Ballon d’Or as the best player of the year for the fourth time in a row, Chelsea Football Club won an all-Adidas final in the Uefa (Union of European Football Associations) Europa League, and FC Bayern Munich was recently crowned Uefa Champions League winner.
At the 2013 Fifa Confederations Cup, four of the eight teams are equipped by Adidas: the World and European Champion Spain, Asian Champion Japan, Concacaf (Confederation of North, Central American and Caribbean Association Football) Champion Mexico, and the 2013 Africa Cup winner Nigeria. Japan was also the very first team to qualify the 2014 Fifa World Cup in Brazil.
