Sukishi introduces 'Kimchi Go Go' for lovers of Korean food
Sukishi Intergroup has brought out a ready-to-eat line called "Kimchi Go Go" to latch on to the craze for authentic Korean cuisine.
The move is being counted on to expand the food company’s customer base and reinforce its position as a leader in Korean food.
Chief executive officer Nophadon Jiravaraphan said that the market was highly competitive, especially in the segment of Korean or Japanese grilled food.
“That is not to mention the consumer trend towards healthy food and food with quality. That is why Sukishi is eager to come up with new items and expand our business in order to serve our target customers better,” he said.
“Consumers who come to Sukishi love the taste of our original kimchi, so Kimchi Go Go was created to allow them to enjoy what they love more at home or even to buy it for friends and families for special occasions.
“It is also a starting point for Sukishi’s new business line of ready-to-eat food in the last quarter of this year.”
Sukishi hopes to bulk up its market share by 10 per cent next year.
Sukishi Korean Charcoal Grill is the company’s main business.
Its six sub-brands are Sukishi Tokyo Buffet, the first conveyor-belt Japanese buffet restaurant in the country; Seoul Grill and Red Kimchi, a hybrid Korean and Japanese grill buffet restaurant; Sukishi Japanese Restaurant; Sukishi Express, a Korean and Japanese bento restaurant; and Wawa Cha, a Taiwanese tea shop. There are 80 restaurants owned by Sukishi and more will open in the future.
Kimchi Go Go provides kimchi for only Bt59, a discount from the regular price of Bt69, until next month.
Kimchi Go Go is available at all eight Sukishi Korean Charcoal Grills at CentralWorld, CentralPlaza Grand Rama 9, CentralPlaza Lardprao, CentralPlaza Pinklao, The Mall Bangkapi, Mega Bangna, Fashion Island and Future Park Rangsit.
