In March 2014, GM Thailand debuted the new 2014 Chevrolet Captiva and announced GM's application in Thailand's Eco Car Phase 2 programme at the 35th Bangkok International Motor Show 2014.
In a statement released today, it said that to compete more efficiently and strengthen the Chevrolet brand in Thailand and the rest of Southeast Asia, GM will adapt its product portfolio in response to prevailing market trends and customer demand for the Colorado pickup, Trailblazer and Captiva SUVs, and Cruze passenger car.
These models comprise more than 75 percent of Chevrolet’s sales in Thailand and account for approximately 95 per cent of the vehicles that GM Thailand exports. The Chevrolet Sonic passenger car and Spin MPV will be phased out of the portfolio at the end of their current model year life cycle.
At the same time, Chevrolet Sales Thailand will work closely with its dealer network to achieve consistent implementation of best practices, with emphasis placed on the Chevrolet Complete Care aftersales service. Its goal is to ensure a higher level of service so that customers will continue to receive the support they expect from Chevrolet.
Further enabling this transformation, the company will restructure its organisation in Thailand to gain efficiency in all functional areas and give more accountability to employees. It will initiate a Voluntary Separation Programme (VSP) that will be open to all employees, including salaried and hourly. The VSP will provide competitive terms and conditions for current employees who wish to participate.