Thailand embracing age of e-commerce
One of the biggest trends in Thailand this year has been the rapid penetration of digital commerce as more and more traditional companies - from 3M to JQ Steamed Crab - utilise digital channels to offer products and services directly to consumers or via t
It is no longer just young consumers shopping online. The older generation is also embracing the digital storm.
Isara Vongkusolkit, chairman of the Thai Chamber of Commerce and Board of Trade, is personally witnessing the trend.
“My wife no longer has to go to saphan lek to buy fruits,” Isara told a seminar last week
“She can now order them online for delivery at home.”
Isara said he had ordered mooncakes from a Chamber member in Nakhon Si Thammarat who has created an online shop.
Social media plays role
in sellout Bon Jovi gig
American pop-metal band Bon Jovi must have set a record when it arrived for a surprise performance in Bangkok on September 15 – the shortest-ever notice given for a packed out concert.
The concert was announced on September 11 but the band still filled most of Impact Arena.
Parinya Chumrum, a marketing expert who attended the gig, believes Bon Jovi attracted so many people in such a short period because of social media “peer pressure”.
“The influence of fan clubs on the social media was very effective,” Parinya said.
“I had to eventually buy the ticket after viewing their posts every day.
“A student told me, ‘Ajarn, you couldn’t miss it because you might never get the chance to see them again’.”
From Egco boss
to family chauffeur
Sahust Pratuknukul led the Electricity Generating when the power company had to find new projects to prevent a drop in revenue.
On the eve of his retirement on Wednesday, Sahust has been credited with turning Egco into one of the most outstanding power plant companies in terms of assured future growth prospects.
But his immediate mission after retirement is not so ambitious.
“I will be a driver for my wife and our children,” he told reporters with a grin.
The outgoing Egco boss said he would wait for a while before considering taking a directorship or advisory role in the private sector, if there were any offer.
Contributed by Pichaya Changsorn
