Lazada aims to increase transactions with nationwide coverage
LAZADA expects to increase transactions on its e-commerce platform by more than 10 per cent to Bt11 billion by going nationwide.
Chief executive Alessandro Piscini said yesterday that Thailand was a high-opportunity and high-potential e-commerce market with consumers changing their behaviour and lifestyle to shopping online.
The penetration rate of fourth-generation mobile technology is increasing, the retail landscape upcountry is still fragmented, small and medium-sized enterprises are marching towards the online channel and brand investment is moving from traditional into digital.
The company’s direction this year is to expand beyond Bangkok and recruit sellers upcountry and in big provinces such as Chiang Mai and Khon Kaen to appeal to customers nationwide.
It will introduce two services next quarter – helloPay, an easy-to-use online payment platform that provides consumers with a secure way of shopping online, and various shipping options so that customers will receive ordered items faster.
Same-day delivery will be available in Bangkok and next day upcountry.
About 70 per cent of customers use cash on delivery and the rest other payment channels such as automated teller machines as well as counter services.
“The new e-payment helloPay will be an alternative for customers to shop via our online website and our mobile application,” Piscini said.
Auto and sports items are popular on www.lazada.co.th, which sees about 50 million visitors per month.
Some 20 million access the e-marketplace via desktop personal computers and 30 million via mobile devices.
It has more than 10,000 sellers.
Last November, 6 million mobile users have download its mobile app. The company will next month conduct a big campaign to celebrate its fourth anniversary in Thailand.
It now has about 1,000 staff here.
To get more sellers upcountry, a team runs conferences, training sessions and workshops on how to succeed in e-commerce.
Merchants can learn how to market their online store and how to increase engagement and build relationships with their customers.
Lazada offers brands and merchants a marketplace solution with simple and direct access to about 550 million consumers in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
