By KWANCHAI RUNGFAPAISARN
The theme park is expected to cater to more than 15,000 visitors a day, while giving Thai and foreign tourists another reason to visit Bangkok besides shopping.
The one-year project was a collaboration of major Thai partners, comprising Fresh Air Festival, Workpoint Entertainment and Rightman.
The three partners joined forces under a company named FWR Co specifically for this project.
More than 12,000 square metres of space at The EmSphere in The EM District, between Sukhumvit Sois 22 and 24, has been transformed into Dinosaur Planet.
Kriengsak Tantiphipop, chief executive officer of The Emporium Group, said this dinosaur theme park was the first of its kind in Thailand.
Kriengsak, who is involved in the “Pracha Rath” project initiated by the government and the private sector to generate income and stimulate spending in the country, said he had proposed two key ways to raise tourism revenue. They are the reduction of import duty on luxury products, which would make Thailand a real shopping paradise, and the creation of man-made attractions to lure more “quality tourists” from all over the world.
“In Thailand, the import duty charged on luxury products is now as high as 30-40 per cent. The country would be able to compete neck-to-neck with duty-free [markets] such as Singapore, Malaysia and Hong Kong if the government reduced the duty to not more than 10 per cent,” he said.
“The tourism authority anticipates about 32 million in-bound tourists visiting Thailand this year. With a revamp of the import duty, I expect the country would gain another 20 million foreign tourists. It would also encourage Thai shoppers to spend their shopping money in Thailand.”
Dinosaur Planet features eight zones. Visitors can get to know dinosaurs at Dinosaur District, have fun in the only Dino Eye in the world, travel back in time at Stars of Dino, explore the bottom of the ocean at 4D Deep World, enjoy exciting shows at The Great Volcano, get their adrenaline pumping at Raptor X-Treme, ride a dinosaur at Dino Farm and dine and shop at Dino Square.
MR Rujaya Abhakorn, CEO of Fresh Air Festival and exclusive producer of Dinosaur Planet, said the park was designed to offer visitors a chance to experience dinosaurs that are brought back to life.
Vinij Lertratanachai, managing director of Fresh Air Festival, said: “We expect more than 500,000 foreign visitors to come to the theme park annually.
In total, the venue is expected to attract 2 million visitors a year, especially Chinese and Korean visitors who like to explore Sukhumvit, as well as travellers residing in the neighbourhood.
“Dinosaur Planet appeals to every age and sex with knowledge about the prehistoric world.”