Fast-growing digital agency focuses on work culture

At Rabbit’s Tale, creative people and a very modern organisational culture have been key to driving this digital agency to achieve the fastest growth in the sector last year.
Its four key executives have interesting stories to tell which give an insight into the success of the six-year-old agency over the past year.
“Designed as a borderless working space, the head office of Rabbit’s Tale is created to facilitate all staff, aged between 25 and 35, feel a sense of sharing and belonging to the firm,” managing director Rungroj Tancharoen said.
Sometimes it is difficult working with people in same age range, but Rungroj, 28, believes everyone in his team is striving for the same goal.
“Either salary or benefits is important for all employees, but we realised that young people need to be recognised by others in terms of the visible value from their fresh ideas and achievements. We are all the same in this respect,” he explained.
Therefore the firm learnt how to engage with them via various ways, which was very important to unleash their potential to offer the best solution for clients, he said.
As part of this strategy, each of the top executives had a second position in terms of giving employees the tools to break the ice with their colleagues.
Sunard Thanasanaksorn, who serves as executive account director, has a second position of chief gadget officer.
He was recognised as a “Fanpantae [guru] of Steve Jobs” and as an IT influencer about gadgets.
As co-founder of MacThai.com, he also writes a number of reviews and articles for tech lovers.
Meanwhile, executive financial director Chanin Aranyawat is also chief investment officer for all employees who need cool tips for personal investment.
And executive strategic creative director Saroj Laohasiri is able to suggest how to get diving licences as well as where to experience diving heavens, as he is chief diving officer at Rabbit’s Tale.
Moreover, everyone at Rabbit’s Tale appears to be happier by having Rungroj as chief catering officer, because he knows nice places to dine and drink.
“It’s like our norm to have ‘Happy Wednesday’, to bring all staff to a nice place recommended by the chief catering officer,” Saroj said.
Saroj also stressed that work-life balance was crucial for a growing company like Rabbit’s Tale, which wants to see more internal growth as well be a part of driving sustainable growth in the digital-media industry.
That is why the number of creative rabbits at this agency has grown significantly from 15 in 2013, to 34 in 2014 – and 70 last year.
“With further expansion this year, we expect to have more than 100 creative jobs,” he added.
Started in 2010 with Bt2-million registered capital by its two founders, Rabbit’s Tale is now ranked among the country’s top 10 digital and creative agencies in terms of billings, revenue and number of employees.