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Ride-hailing app Grab enters Myanmar

Mar 23. 2017
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By Myanmar Eleven
Asia News Network

The leading ride-hailing app in Southeast Asia, Grab, has started to test its services in Yangon, becoming the first international company of its kind to enter Myanmar.

The Singapore-based company made a test run on Tuesday with a small group of taxi drivers in Yangon and has arranged to expand its service. 

Local taxis already use mobile software in Yangon but Grab Myanmar is the first international company to do so.

“Using mobile phone software to hire a taxi is still a new experience for Yangon residents,” said Cheryl Goh, group vice president of marketing for Grab.

Uber, a transportation network company headquartered in California, is in discussions with the regional government to introduce its service in Yangon. 

Solidiance, a marketing strategy consulting firm, said Myanmar had about 430,000 registered taxis.

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