By JIRAPAN BOONNOON
Michael Hallen, CEO of Vizrt Global Corporate, a Norwegian company that produces content management and distribution tools for the digital media industry, said the firm provides a software platform and products including applications that create real-time 3D graphics and maps, visualised sports analysis, media asset management and single workflow solutions for the digital broadcast industry.
It now also provides Viz Opus, a complete broadcast control solution running from a single system.
It provides a newscast automation system, real-time graphics and video playout – all in a single solution.
The company’s strategy to achieve the revenue milestones is to reduce the complexity of doing business, increase efficiency to manage clients’ investment in a prudent way and create transparency to share information and knowledge with clients.
Online media or new media have started to play a major role in digital broadcasting since the changes in consumers’ media consumption behaviour.
Consumers now move away from television to a second screen and demand access to content anytime, anywhere.
New media will become a significant part of the industry and both producers and owners have to produce and broadcast content on the new media channel.
The firm also works with partners such as e-sports leaders to deliver an extraordinary online experience for e-sport tournaments.
Thailand is the head office for the Asia-Pacific region, which shows |high potential for growth compared to America and Europe.
The firm expects revenue growth of about 20 per cent in both Asia-Pacific and Thailand, while the global market should achieve revenue growth of about 12-15 per cent this year, he added.
Michael Namathinia, president of Vizrt Asia-Pacific, said the firm develops software, provides complete solutions and offers one-stop services to support the media and entertainment business.
It will drive the growth of the new media market in the region and offer value-added and profit to the clients using Vizrt’s technology, which can help them cut operating costs by about 20-60 per cent.