At A Glance

Ford Motor has appointed Yukontorn ‘Vickie’ Wisadkosin as president of Ford Asean, effective on October 1. Wisadkosin is director, marketing and sales for Ford Asean, and managing director, Ford Thailand.
Yukontorn will continue to be based in Bangkok, and will report directly to Peter Fleet, Ford group vice president, and president, Asia Pacific. She will replace Mark Kaufman, who is repatriating back to the US.
In her new role, Yukontorn will be responsible for managing and growing Ford’s integrated operations in Asean, as well as South Korea and the company’s Asia Pacific Emerging Markets (APEM) unit.
Ford’s Asean region has reported record retail sales in each of the last four years, including 2016 sales that rose 11.5 per cent to 115,979 vehicles and included record full-year sales in the Philippines and Vietnam, and continued market share gains in Thailand.

SawasdeeShop launches ClouDee platform

SawasdeeShop has launched the ClouDee Smart Communication Platform to transform business communication platform into a cloud-based communication platform while enabling integration across social media platforms such as Facebook, YouTube, Google Analytic, Line and WeChat.
The introduction of One Platform One Solution strategy is to support business organisations in the age of Thailand 4.0. the company said. ClouDee also allows both offline and online media analytics to help indicate which channel or platform customers used to contact with the organisation. 
Aswin Phlaphongphanich, CEO SawasdeeShop, a provider of cloud-based communication service, stated said ClouDee Smart Communication Platform “comprehensively answers the enterprise-level communication needs of various business groups from startups to SMEs and even large corporations by combining different features of ClouDee within a single platform to accurately address customer requirements and enable real-time data analytics based on Pay-Per-Use Model.
“So far, ClouDee Smart Communication Platform received excellent response from various business organisations due to outstanding service quality beyond price,” Aswin said.

Ichitan Group gains awards for environmental effort

Ichitan Group has implemented a solar roofing system and deployed clean energy in its manufacturing. It has been granted two environmental awards: Green Industry Level 4 and Thailand Voluntary Emission Reduction: T-VER.
The Ichitan Green Factory covers 76 rai with 30,000 square metres of manufacturing space. It is comprised of eight production lines (six bottling lines with two UHT lines). The factory’s maximum capacity reaches 12 billion bottles and 200 million cartons per year. The 2,544-kWp solar panel installed on the factory roof of 25,000 m2 can generate up to 3,354 MW of clean energy and could reduce greenhouse gas emission by 747 tonnes per annum.
 Tan Passakornnatee, president and CEO of Ichitan Group PLC, said: “Ichitan deliberately produces eco-friendly products. Each bottle or carton is ensured to be harmless to the environment. Green investment is considering a vital for private sectors to join responsibility to our society. The world is now changing rapidly and it has a greater impact on us. A few years ago, we heard about North Pole ice melting issue and we thought it had nothing to do with us. But now we can see that this year many areas in Thailand suffered from flooding and it is getting more severe.”
 Therefore, it is time to really think about the environmental issues and take action to protect the nature.
 “We have installed the solar roof at our factory to generate clean energy and exploit less the nature. It allows us not only to reduce greenhouse gas emissions by 747 tonnes per year but to decrease annual energy expense by Bt14.4 million as well.”

SCB joins Thammasat to develop ‘smart ecosystem’

Siam Commercial Bank and Thammasat University’s Faculty of Commerce and Accountancy recently held a ceremony to celebrate the signing of a memorandum of understanding (MOU) on a joint effort to promote the digital ecosystem. 
The “TU-SCB Smart Ecosystem” project will introduce digital innovations to develop and promote learning, while raising service standards for students, personnel, merchants, and community surrounding the university. 
It also aims to promote digital technology usage as part of the daily lives for all individuals at both Thammasat University’s Tha Prachan and Rangsit campuses, transforming them into prototype cashless universities to benefit society.
Representing Thammasat University at the ceremony were Professor Somkit Lertpaithoon, rector of Thammasat University, and Assoc Prof Pipop Udorn, , dean of the Faculty of Commerce and Accountancy.
 Siam Commercial Bank was represented by Arthid Nanthawithaya, president and CEO, and Kittiya Todhanakasem, chief financial officer.
 The MOU ceremony was held at Faculty of Commerce and Accountancy, Thammasat University's Tha Prachan Campus.

SCG boosts customer membership programme

Building materials provider SCG continues to emphasise its commitment to enriched experience of the customers with a focus on building customer relationship with the brand.
 Through the SCG Family membership programme, “SCG has been privileging the member customers with exclusive discounts and reward points on each purchase of SCG products”, which can be redeemed for cash rebate or a variety of gifts. “After one year, the programme has signed up more than 100,000 members, in line with its target. SCG also celebrated the success of “SCG Family Festival”, a Bt30 million sales promotional campaign to reward SCG Family members with more than 20,000 entries to an exciting lucky draw. 
Nithi Pattarachoke, vice president – domestic market, SCG Cement-Building Materials, presented the prize to the ten winners at SCG Head Office in Bang Sue recently. These customers, with one companion each, can now look forward to an eight-day-and-five-night aurora hunting trip in Iceland.
 SCG Family Festival eases purchase of different products that are often bought together as a solution by enabling bundled purchase at special prices. As an expression of thanks for customers’ trust in SCG products, the campaign heightened customers’ satisfaction and educated them about buying as a solution. Interested individuals can sign up for SCG Family membership to receive promotional offers and privileges or learn more about it on www.scgfamily.com, or by downloading SCG Family mobile app, available both for iOS and Android devices.