HP focuses on high potential areas

Pavin Vorapruck, managing director of HP Inc (Thailand) said that the firm next year will focus its business on computing and printing businesses to support four sectors and with an eye to emerging technologies.
“We will focus on our business on high potential segments and then we will provide and utilise our products, services and solutions to support the demand of the segments among the slow growth and high competition of the information technology (IT) market in the country,” said Pavin.
For the computing business, the firm is also divided its computing business products into three areas – core, growth and future areas. 
For the core computing business, the firm would continue to provide desktop, notebook and mobility devices to support both home users and business or corporate users. But it is also responsive to the potentially high growth areas in the computing industry – gaming computers and virtual reality products. And HP is nudging into the future areas of growth within the computing sector. 
It is now studying new product categories it could bring to the Thai market, such as Sprout, which delivers all-in-one touch-driven 3D computing combining a PC, projector, hi-resolution cameras, touch mat and 2D and 3D capture capabilities. It is designed for professional consumers, the creative types who design, develop, edit and consume multimedia content.
HP Thailand is also active in the printing business, focusing on home printing and enterprise printing. It has divided its plan for the printing business into core, growth and future areas. 
For the core area, the firm’s focus is to provide inkjet printers to the market, said Pavin. It will also offer PageWide printers designed to support growth area in printing industry, along with 3D printers designed for future-oriented printing demand and now mainly used by the manufacturing industry.
Pavin said that the firm also provided outsourcing services to support market demand, including desktop as a service (DaaS) and manage printed services (MPS) to support enterprises and organisations in term of pay-per-use services. 
“HP is continuing growth in the Thai market,” said Pavin. “We have a full range of computing and printing products in our portfolio, such as desktop computers, workstations, MPS, DaaS, virtual reality, PageWide printers and 3D printers to support education, manufacturing, healthcare and financial services, which are high potential growth sectors in the country. Our product portfolio also supports the digital transformation under the Thailand 4.0 scheme,” said the managing director.
Pavin said that IDC reported that HP, in the second quarter of this year, gained the No. 1 spot in laser printing with a market share of 26.4 per cent of the Thai market. 
HP Inc. (Thailand) also oversees the Laos, Myanmar and Cambodia markets, which they see as having high growth potential. 
Myanmar has high potential growth for both home and commercial markets. 
Meanwhile, Cambodia has high potential growth for multinational companies, while the Laos market remains small overall, with customers mainly purchasing IT products from dealers in Thailand.