L’Oreal’s digital channels gave it an edge in 2017
For the sixth consecutive year, L’Oreal (Thailand) Ltd outperformed the market in 2017, and maintained its leadership in the facial skincare segment in Thailand, the company announced in a Friday release.
And their digital channels are becoming increasingly important.
Nathalie Gerschtein Keraudy, managing director of L’Oreal (Thailand) Ltd, said, “2017 was especially notable for the accentuation of our digital edge, as digital channels became omnipresent for providing impeccable customer service".
Thailand’s beauty market is one of the largest in Asean. The market grew by 7.8 per cent in 2017 over the previous year. Skincare remained the biggest beauty category while make-up was a growth contributor to the industry.
L’Oreal Thailand is the parent company’s largest subsidiary in Asean.
In 2018, the company will focus on the four key priorities of development, consumer centricity, digital acceleration, great employer and great citizen, said the release.
