Jaymart to 60 shops in mobile push
JAYMART Mobile expects to boost revenue by more than 10 per cent in 2018, fuelled by a Bt100 million expansion plan to add 60 shops to its retail network by the end of this year.
Dusit Sukhumvithaya, co-chief executive officer of Jaymart Mobile, said business growth had been flat in the first half of the year, due to distribution problems involving some smartphone brands and the strong competition in the market.
For the second half, Dusit said, the company would work with mobile operators Advanced Info Services (AIS), DTAC and True on a promotional campaign to drive sales for mobile phones. The initiative would boost sales in its smartphone business to growth of around 10 per cent this year. The targeted revenue growth would see the company bring in Bt13.5 billion by the end of the year.
As part of is marketing initiatives, the company is offering Jaymart We Care, a warranty programme to support smartphone customers who buy models with prices starting from Bt8,000. They can use the warranty in the event of a broken screen, if the damage happens with six months.
The warranty covers eight brands: iPhone, Huawei, Oppo, Vivo, Sony, Motorola, and Nokia.
The Jaymart We Care warranty also provides a free service for customers wanting to transfer data.
The company said it expects the new warranty will differentiate its services from those of its rivals and increase sales of smartphones.
"I think that the smartphone market in Thailand is experiencing high completion and the new promotional campaign and warranty will able to create increasing demand among smartphone users,” Dusit said.
“Sales of smartphones in the country will reach around 18 million units by the end of this year, with an average price of Bt8,000.”
He said that the planned investment of around for Bt100 million for store expansion this year would cover Jaymart and Jaycamera shops. The firm now has 205 Jaymart shops and 12 Jaycamera shops nationwide.
