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Ecommerce in Thailand grew to  Bt3.2 trillion  last year: ETDA

Feb 03. 2019
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By The Nation

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Thai eCommerce grew the most in the Asean region last year, due to changes in consumer behaviour, and its value is expected to hit Bt3.2 trillion, the Electronic Transactions Development Agency (ETDA) said on Saturday.

The number of internet users has grown four times over the past 10 years, and many Thaiinternational platforms have grown to support the number of online shoppers, along with increasing confidence in ePayment and faster logistics and delivery services, ETDA said.

Service providers have chosen to use Big Data to analyse the behaviour and needs of consumers, while AI is being used to develop the quality of the product and services through uses of Chatbots. 

Trends show that growth will continue with the arrival of 5G, creating new innovations that will lift up the quality of life for consumers.

Surangkana Wayuparp, president of Electronic Transactions Development Agency (Public Organisation) or ETDA, Ministry of Digital Economy and Society (DE) said that the results of surveys show that the value of eCommerce in Thailand has grown consistently between 810 per cent per year.

ETDA has been collecting these statistics since 2014. When comparing the number of internet users over the past 10 years, there were only 16.1 million internet users in 2008; latest information revealed that in 2017, there were 45.2 million users. 

This reflects the change in consumer behaviour that has come as a result of the changes in technology and communication devices, as well as the reduction of the price of these devices and services, which has resulted in more people having more online access.

This has resulted in the eCommerce market of Thailand growing as well, including increasing numbers of both buyers and online sellers, which is also in line with the growth of platforms by Thai and international businesses.

Surangkana said: “Thailand is a country that has considerable strengths in the B2C sector – one of the biggest growths in Asean. Comparing 2016 and 2017, 


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