Prince Harry launches new sustainable travel initiative
Britain’s Prince Harry has announced a new global partnership aimed at improving conservation, environmental protection and expanding local community economic development by encouraging sustainable tourism practices across the travel industry.
The initiative, Travalyst, aims to transform the future of travel for everyone.
Led by Harry and co-founded alongside leading service providers in the travel industry, Booking.com, Ctrip, Skyscanner, TripAdvisor and Visa, this first-of-its-kind initiative is dedicated to exploring and promoting solutions that will make travel more sustainable. The initiative brings together global businesses – those at the centre of connecting customers and operators in the travel market – to utilise their unique position to educate, raise awareness and promote positive change.
This new partnership aims to pave a new way to travel by helping explore the world in a more sustainable manner, protecting people, places and wildlife, and securing a positive future for destinations and local communities for many generations to come.
Working with companies, consumers and communities, the partnership will initially explore and promote solutions that help drive sustainable practices and consumer choices in areas like supporting local people, protecting wildlife, tackling climate change and environmental damage, and alleviating over-tourism.