Garmin set to expand Asia footprint, offers comprehensive end-to-end suite of products

Garmin first introduced its products to Thailand in 2000 and since then its smartwatches, ranging from the flagship Forerunner and fēnix series for sports and fitness enthusiasts to the more recent Venu and Instinct series engineered for active users have become increasingly popular with local consumers.

“Garmin’s latest expansion demonstrates the brand’s commitment to the Thai market of 70 million people, the second-largest economy in Southeast Asia. Garmin is confident the localised infrastructure and the support of partner GIS under the CDG Group will offer greater accessibility to customers and propel the brand to greater growth,” the company said.

GIS, the official Garmin distributor in Thailand for the past 20 years, has been pivotal to the brand’s growth and expansion. With its experience and continued support, Garmin is expected to become a formidable presence in the Thai market of smart wearable devices, it said

Amid the Covid-19 situation, consumers have placed more importance on health and outdoor activities, and the need for individual health management has increased significantly.

Garmin therefore expects revenue of its Golf and Dive product lines to witness a growth rate of 130 per cent by the end of 2020.

It said its newly launched Venu Sq smartwatch in the fourth quarter has been extremely popular, delivering a growth of more than 20 per cent to the fitness segment.

Garmin said it would set up “dedicated teams, creating a complete customer shopping experience from pre- to post-purchase”.

To offer greater convenience for customers, the company said it would offer door-to-door pickup and delivery after-sales servicing of genuine Garmin products starting from the first quarter in 2021.