Thai agri-innovation products showcase at Beautyworld Middle East 2025

Arada Fuangtong, Director-General of the Department of Foreign Trade (DFT), Ministry of Commerce, revealed that the Institute for Agricultural Product Innovation brought over 45 agri-innovation products from 16 leading Thai companies to exhibit at Beautyworld Middle East 2025. 

The event, the largest cosmetics and beauty fair in the Middle East, is being held from October 27 to 29 at the Dubai World Trade Centre in the United Arab Emirates.

The initiative aims to demonstrate the potential of Thai agricultural innovations on the global stage, highlighting how Thailand can successfully merge local wisdom with modern science to develop internationally recognised beauty products.

Featured items include:

• Facial cleansing powder made from Khao Wong sticky rice rich in natural antioxidants
• Talc-free baby powder made from Thai rice, safe and gentle for babies
• Haircare products derived from butterfly pea and sorghum seeds for hair restoration
• Herbal compress gel cream combining ancient Thai wisdom with modern technology
• Shampoo made from sprouted brown rice and Thai herbs for naturally healthy hair

Arada expressed confidence that participation in Beautyworld Middle East 2025 will be a major step forward in building the global recognition of Thai agri-innovation brands.

“This participation reflects Thailand’s capability as a source of premium natural raw materials and as a leader in agricultural innovation for the modern beauty industry,” she said.