Korean energy drink Bacchus selling 'like hotcakes'
Cambodia last year accounted for 24 per cent of the overseas sales of Bacchus, an energy drink marketed by South Korea's Dong A ST, Korea IT Times reported on Monday.
The report said the drink was “selling like hotcakes in Cambodia” with sales rising from 20 million won (Bt588,000) in 2009 to 29 billion won ($27.3 million) last year when total overseas sales were 120 billion won. Sales in Cambodia are forecast at 35 billion won next year.
“By the year’s end, the company expects it would sell 100 million cans of Bacchus, about eight cans per person in a country of 15 million,” the report said.
An official at Cam Gold Co, the local distributor of Bacchus in Cambodia, attributed the strong sales to placing Korean-langauge advertisements during the evening television news.
“Thanks to Korean drama ‘Jewel in the Palace’ and our marketing strategy to approach Bacchus as an elixir to relieve fatigue, the sales began exploding,” the official reportedly said.
“I visited Korea many times before when I was engaged in the heavy equipment business. “Back then, heavy equipment operators always bought me cans of Bacchus and that’s how I found the jackpot item in Bacchus.”
