A new Cafe Football – part of the football-themed hospitality franchises that Rowsley acquired from Neville and Giggs last year – is set to open in Singapore next year, marking the chain’s first foray outside of the United Kingdom.
Early talks are also ongoing to expand Hotel Football to Europe and Asia, with a focus on the Chinese and Indian markets, after the success of the Manchester flagship hotel, which is just a stone’s throw from United’s home ground Old Trafford.
These business plans were highlighted by Neville and Giggs in a media briefing yesterday in Singapore.
Hotel Football and Cafe Football were originally joint ventures of local tycoon Peter Lim and the famous alumni of the famed “Class of 92” of Manchester United.
Last year, Rowsley – also controlled by Lim – acquired the businesses, but Neville and Giggs remain as minority shareholders and spokesmen.
“Hotel Football has over 80 per cent occupancy even during non-match days, outperforming our competitors across Manchester,” Neville said.
“We feel now is the right time to expand.
“We have an aggressive roll-out plan for Hotel Football, looking to over 5,000 new rooms over the next five to 10 years.
“We already have discussions in India, China, Thailand and Malaysia, as well as other parts of the UK.”
The St Michael’s and Northern Stock Exchange projects in Manchester’s city centre are also being geared up for development. These are also JVs of Rowsley, Neville and Giggs.
St Michaels’ will consists of hotel, office, residential and retail units.
The planning permit will be acquired within weeks, Neville said, adding that the Northern Stock Exchange will be converted from a heritage building into a boutique hotel.
Neville is confident that the impact of Brexit on business sentiment and property demand in the UK is a short-term event that does not affect long-term players like Rowsley.
“It’s just a moment that we are going to live through…not something we can ill afford. It’s like losing a football match – there’s still the next one to play.