Fields of Dreams
Thai ready-to-wear brand Vick's celebrates its first year with a party at the Jam Factory
ORNPRAPHAN SUTTINORASETH, director of Thai ready-to-wear brand Vicks, recently celebrated the huge success of her minimal style of clothing by turning trendy art space The Jam Factory into a hippie hangout and hosting a fashion show and party on the theme “Dream Field” to mark Vicks’ first birthday.
Six leading photographs joined Ornpraphan and created images that reflected how art and fashion are intertwined while indie musicians Yellow Fang, Noth Panayangkul, Sqweez Animal and Bangkok Paradise put on a concert that had everyone up and dancing.
The fashion show was attended by a number of celebrities and fans of the designer, among them Pimpisa Jirathiwat, Duangrit Bunnag, Disaya Korakochmas, Panu Ingkawat, Suchar Manaying, Pokchat Tiamchai, Sara Legge, Kamolned Ruangsri and Irada Siriwut, many of them dressed in her outfits.
Ornpraphan told XP that in 2016, she will focus on laid-back lifestyle trends and emphasise her commitment to slow fashion, which is friendlier to the environment.
The new collection, Dream Field, brought graceful hippie styles to the catwalk, mixing them with modern lines that matched the lifestyles of today’s young people. Cotton, silk and linen were the fabrics of choice enhanced by clean cut silhouettes and neat embroidery in Vick’s signature dark colours, although somebrighter colours were used in a nod to summer.
The concept of slow fashion from Vick’s point of view is a design that’s easy to wear and suited to any body shape. The fabrics, she pointed out, are comfortable, suited to everyday wear and can be mixed and matched at will.
The brand also showed how fashion enhances art through works by six photographers
Naruebet Wadvaree’s work, depicting a holiday journey, was inspired by the concept of isolation reflected in Alex Katz’s artwork.
Sukhum Nakpradit, in collaboration with Vicks, created “1,001 Nights and 1,000 Kilobyte” to guide viewers as they crossed the boundary between fact and deception to join another person’s experience.
Visual designer Supachai Petchree’s “The Summer Wind”, inspired by Frank Sinatra’s song of the same name, showcased the beauty of leaves and flowers while Sirima Chaipreechawat’s black-and-white photo, “A White Ribbon”, offered illustrations of houses and buildings in the style of a fashion photo shoot.
Professional barista Eakamon Theepatiganont reflected on the simple way of life in “Out of Ordinary” while “Natural Habitat of the Fangs”, a work created by band Yellow Fang, dwelt on the warmth and gentleness of |friendship.
