LG sees the light
As part of the activities to mark its 70th anniversary, LG Corp has announced plans to unveil a large-scale light art installation during 2017 Milano Design Week, which runs in the Northern Italian town from April 4 to 9.
Titled “SF Senses of the Future”, the display will mark LG’s debut at the world’s largest design exhibition and is intended to highlight the brand’s longstanding passion for design and innovation.
Designed by Tokujin Yoshioka, the piece aims to communicate optimism for humanity’s future and impart a lasting impression through an immersive experience utilizing lights and everyday objects.
“When we were children, we freely imagined the future and we sensed our destinies in our dreams. ‘SF Senses of the Future’ is an expression of science fiction, technology, space and life highlighting the state of LG’s technology,” explained Yoshioka. “The installation is a poetic phenomenon that can only be described as a tapestry of light – a truly futuristic dimension which confounds and transcends the human senses.”
“The marriage between cutting-edge technologies by LG and Tokujin Yoshioka’s design perfectly expresses LG’s human-centred design philosophy and our commitment to delivering of our promise of innovation for a better life,” says Noh Chang-ho, head of corporate design for LG Electronics.
