Sheraton shows how it ‘goes beyond’

Sheraton Hotels & Resorts, part of Marriott International, celebrates its 80th anniversary with a “Go Beyond” campaign to give customers more luxury experience and service. 
On May 2 Sheraton will unveil a series of videos featuring Major League Baseball legends talking about how people have “gone beyond” for them and brought enormous benefit to their lives. 
Baseball fans will have an in-depth look at stories from Chicago Cubs left fielder and 2016 World Series champion Kyle Schwarber, 2008 World Series champ and outfielder free agent Shane Victorino, five-time All-Star and Pittsburgh Pirates outfielder Andrew McCutchen, and Hall of Famer Dave Winfield.
“‘Go Beyond’ celebrates the past 80 years and is a recommitment for the next 80,” says Brian McGuinness, senior vice president of Marriott Hotels, Sheraton Hotels and Delta Hotels. 
“The campaign highlights our commitment to providing exceptional service to our guests, great culture for our associates and return for our owners. Along with product transformation, we are also kicking off a multi-channel global advertising campaign, new-associate training, new apparel and amenities programme and partnership activation.” 
Inspired by Sheraton’s associates and the heart they bring to their service, the “Go Beyond” campaign showcases actual Sheraton associates interacting with guests in small but meaningful ways that have great impact on a traveller’s experience. 
In one case, a Sheraton associate eagerly dives to the bottom of the hotel pool to retrieve a child’s precious stuffed bunny, while another is seen in fantasised version of going beyond by parachuting into the middle of a desert to bring ice-cold water to parched patrons. 
Marriott’s most global brand, spanning 450 hotels across 75 countries, partnered with Venables Bell & Partners, Adweek’s 2016 Breakthrough Agency of the Year, to create the campaign. It kicks off in Asia in early May. 
Find out more at www.Sheraton.com.