Taking on the WORLD

FOOD CAPITALS, a leader in the international food and beverage industry and the new owner of G Enterprise’s Bangkok-based Thai restaurant brands, recently held a press conference at Pirate Chambre, the trendy Chidlom restaurant that forms part of their acquisition, to talk about its plans for the future.
Having merged G Enterprise into the business, Food Capitals now owns a complete range of restaurants and is aiming to deliver new and even more unique dining experiences to customers.
G Enterprise, which is well aware of diners’ behaviour of sharing photos on social media, will be in charge of the artistic directions of Food Capital’s restaurants, using its successful experience in operating Pirate Chambre, Chingcha Chalee, MoomMuum Park, and Umami Fallabella.

Tarakorn Angpubate, the chief executive of Food Capitals, noted that the merging of Food Capitals and G Enterprise's business would bring exciting changes to and set new trends for the city’s dining and nightlife scenes.
“Food Capitals is a leader in food industry and owner of international restaurant brands. Our teams are professionals and specialists in this industry. We have successfully brought several Thai restaurant brands to the international level. We are delighted to work with G Enterprise whose personnel are talented, experienced, and are ready to create positive and wonderful changes for the Thai restaurant industry. Together with G Enterprise, we have a mission to develop a food and dining culture where premium-quality, nutritious, and delicious food is like art. Our merger will complete and enhance Food Capitals’ business operations. We are expecting an increase of 50 per cent over 2016’s revenue of Bt683 million now that G Enterprise has joined Food Capitals,” said Tarakorn.

Food Capitals is also in process of acquiring restaurants under the Osha group, the famous Thai brand in San Francisco. The acquisition process is nearly completed. It is expected that the transaction will be completed within the second quarter of 2017. Once the transaction is completed, Food Capitals will immediately consolidate the revenues of the Osha group.
Na-chanok Ratanadaros, the CEO of G Enterprise, said that the merger of G Enterprise with Food Capitals would allow both to develop stronger business.

A recognised master of food art and presentation, Na-chanok added that he would bring his knowledge and experience as a chef, an art director, an interior designer, and the experience of successfully running his own restaurants to work with Food Capitals. He would focus on developing and adjusting key elements in Food Capitals’ restaurants and bars so they align better with each venue’s characters and business concepts. Changes would include menus and entertainment.
“The diner and consumer behaviour has changed quite in recent years. Checking in at a beautifully or stylishly decorated venue and taking photos of the food we eat and posting them on social network has become a crucial part of the modern lifestyle. Restaurants must always study consumer behaviours and be quick to adjust their business strategies so as to respond well to changes. The ability to do so allows them to maintain their customer base and competence to compete. Our constant study of consumer behaviours has allowed us to be more advanced than our competitors, Na-chanok said.