Thinking of her Ahma, Nicha revisits the ’50s

The charm of womenswear of the 1950s is fused with riveting hues and flowing contours, tastefully rendering an air of mystery, sophistication and cool confidence. 
Nicha holds a degree in the fine arts from San Francisco’s Academy of Art University, where she majored in illustration, and has also studied architecture and interior design. 
With a profound interest in fashion design and developing bold prints, as well as her experience in designing lingerie for brands such as Sabina, she was engaged in a scarf project that brought to the fore her eyecatching graphics. In due course, Nicha decided to marry her gifts for art and fashion and create a womenswear label. It’s proved to be a sensation among the Bangkok fashion set.
Her autumn-winter collection hints at the confidence of women of the 1950s, a time when clothing became more influential as a representation of femininity. 
The audacity and free-spirited attitude of the ’50s are reflected through a striking colour palette and bold prints, all meticulously put together. 
There is a refined poise in pencil skirts and form-fitting contours that lend a magnetic appeal. Vibrant hues tastefully enhance the shades and shadows. Period fabrics are softened by flowing silhouettes without losing shape or form. And her grandmother’s iconic bullet brassieres and corsets of the era are mellowed to complement the modesty of modernday women, all the while embracing the undaunted concept of the “We can do it” days.
“While planning this collection, I was reminded that the scheduled launch date would coincide with the sixth anniversary of my beloved grandmother’s passing,” Nicha says. “It made me reflect on her so fondly, especially when I reread her personal diary. The stories she used to tell me returned in a rush of endearing memories, and I decided to name this collection ‘Reminiscence’.
“My Ahma was my role model. Growing up close to her, I always admired her great determination to define her own future. She was such a courageous and inspiring woman, who built everything with her own two hands – and in a time of great gender inequality and before the beginning of the feminist wave.”
The highlight is a range of fabrics ordered from Germany, beautifully woven in three levels. White sequins are discreetly interwoven in the middle to create greater dimension. 
Imported Japanese silk is used to create freeflowing silhouettes, all the while reflecting the label’s sexy yet sophisticated appeal. 
See the clothes at www.NichaOfficial.com and in the Thaidesigner zone at the EmQuartier.