Iflix joins the Amazing Sunway City Challenge
Southeast Asia’s leading entertainment service iflix has joined hands with Malaysia’s largest conglomerate Sunway Group to showcase the highly successful The Amazing Sunway City Challenge.
The challenge, which began on Thursday, is an original production by Sunway to promote Sunway City Kuala Lumpur as the region’s premier tourist destination aligned with the nation’s tourism ambition.
The production is the first reality series that features Asia’s hottest social media superstars and has garnered more than 15 million viewers across Asia. All iflix viewers in the Philippines, Malaysia, Indonesia and Thailand can catch the event on iflixFREE and iflixVIP.
Hosted by Malaysia’s top influencer, Jenn Chia, the event features Asia’s top 10 social media superstars: Thailand’s SorDor Style, Malaysia’s Jaa Suzuran, the Philippines’ Medyo Maldito, India’s RJ Abhinav, Indonesia’s Michelle Joan, Singapore’s Matthew Stewart, Taiwan’s Ironbull, China’s Gong Yi, South Korea’s Hong Young Gee and United Arab Emirates’ Hadia Ghaleb in a battle across Sunway City Kuala Lumpur to be crowned The Amazing Sunway City Challenge champion.
They will be exploring Sunway City’s attractions and taking on challenging activities. Some of the most daunting tasks include a bungee jump in Sunway Lagoon, team mission in Sunway Pyramid’s ice skating rink and hurtling down the world’s largest water ride, Vuvuzela.
Comprising theme park Sunway Lagoon, Malaysia’s first themed mall Sunway Pyramid and a collection of hotels, Sunway City Kuala Lumpur reportedly welcomes 42 million visits yearly.
“Our commitment is to offer and deliver our customers a collection of premium content, specifically for the younger demographic. Sunway’s boundary-pushing venture into original programming, featuring the region’s most celebrated social influencers, is a welcome addition to iflix’s ever-growing free short form offering for the mobile-first generation,” said Craig Galvin, iflix Global Head of Content.
“We took a different approach in our branding exercise for Sunway City Kuala Lumpur when we decided to produce this reality show. We are proud that this became a popular show in our social media and became viral. We look forward to expanding the reach of our original production to iflix’s ardent viewers in this region,” said Jane Poh, Sunway group brand marketing and communications senior general manager.
