AirAsia honoured for Asean marketing drive
Low-cost airline AirAsia won the trophy for Best Marketing and Promotional Campaign at last week’s Aseanta Awards for Excellence with its “Think Asean, Think AirAsia” promotion.
Organised by the Asean Tourism Association, the awards ceremony on Tuesday at Jakarta’s Borobudur Hotel recognised individuals and organisations in the region who contribute to the development of Southeast Asian tourism.
The six categories are Best Article, Best Tourism Photo, Best New Tourism Attraction, Best Airline Programme, Best Cultural Preservation Effort and Best Marketing and Promotional Campaign.
AirAsia’s “Think Asean, Think AirAsia” campaign was conducted last August and included a photo book and social-media posts about must-see places. There were also an Asean-inspired in-flight menu, a YouTube video series on places and cuisine and insanely low airfare rates for travelling around the region.
Indonesian Tourism Minister Arief Yahya presented the award for the Best Asean Marketing and Promotional Campaign to the AirAsia Group, represented by chief executive for Indonesia Dendy Kurniawan.
“Being a truly Asean airline, we are always ready to bat for the region,” says Rudy Khaw, head of branding at the airline. “And we are thrilled that this showcase of the best Asean has to offer could play a role in making it the destination of choice for more travellers.”
AirAsia flies direct to all 10 member-countries of the Association of Southeast Asian Nations and has offices in Malaysia, Thailand, Indonesia and the Philippines, as well as India.
Find out more on the AirAsia Facebook page.
