Pepsi blows out 120 candles with the launch of a new campaign
Pepsi, a beverage brand of Pepsi-Cola (Thai) Trading Co, unveils “Love it. Live it. Generations” the 2018 global creative campaign that celebrates the brand’s rich history in pop culture for 120 years.
The three-day event to launch the campaign will be held this weekend (February 23 to 25) at Square A Zone of CentralWorld and runs from 11am to 9pm on all three days,
Highlights include the official launch of the Pepsi Generations limited-edition retro packaging designs that include imagery from the 1940s, 1950s, 1980s, 1990s and 2000s. They will be available on packs of regular Pepsi PET bottles, slim and big cans and from traditional and modern trade channels nationwide. In addition, a special design from the 1990s will be available exclusively at 7-Eleven convenience stores.
The brand will also present the “Pepsi Generations Club” – a pop-up exhibit featuring cultural milestones from the brand’s history and showcasing how Pepsi has connected with consumers over the generations. Visitors will enjoy a sneak peek of the “Pepsi x Greyhound” fashion capsule collection, which comprises a range of lifestyle items –vintage t-shirts, hoodies, sport jackets, gym sacks, and bucket hats – inspired by Pepsi’s iconic heritage and combined with the chic and contemporary characteristics of Greyhound's street style.
“The Pepsi brand was founded more than a century ago and has always stood for a youthful spirit and the choice of a new generation. In Thailand, our iconic brand has been loved and enjoyed by the Thais from generation to generation, for over 65 years,” says Somchai Ketchaikosol, marketing director – beverages, Pepsi-Cola (Thai).
This year will celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives, he added.
The brand has been very much a part of the pop culture movement from Jeff Gordon racing against the famous Delorean Time Machine from “Back to the Future” to pop star Britney Spears to the one and only King of Pop, Michael Jackson.
The new global campaign will roll out in more than 55 markets around the world including Thailand and will be supported by Bt300 million full-fledged marketing communications.