Thursday, November 14, 2019

TikTok sees short-form video as the future of content

Aug 01. 2019
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By The Nation

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In today’s mobile era where people spend increasing amounts of time on their mobile devices TikTok, the world’s leading short-form video platform, today (August 1) hosted its first open house for media in Thailand.

The event unveiled a wide array of creative possibilities for Thai digital citizens to leverage the platform, as well as the case being made that short-form videos are the future of content and TikTok’s roadmap to success in the market.

A study by MPIRE’s found that Thai people’s average daily time spent on mobile is higher than the average of Southeast Asia, at 4.2 hours versus 3.6 hours, according to the MeltWater media and social-media monitoring company. As well, almost 50 per cent of Thailand’s online population is taken up by the new generation, one-third of whom spend at least one hour daily consuming online video content.

TikTok sees itself as empowering users to express their talents to showcase to a global audience as part of a growing online community for creativity. TikTok also emphasises the need for a welcoming, positive and safe community while continuously innovating on policies, tools and resources. That combination has made TikTok a leading global platform for safeguarding its users, participants in the open house were told.

TikTok also hosted a “Let’s Get Started” workshop at the open house, offering a hands-on experience to media to allow them to create their first TikTok video. Media received hands-on TikTok 101 coaching from top creators in Thailand, including, “Tippiez”, a professional dancer who uses TikTok to drive her passion in creating dance videos that are shared with her fans around the world; “Phillip Cruz” a graphic designer who turns his creativity into unique TikTok videos and engages with his fans worldwide, “Artee” a first-year university student who spends his free time connecting with his TikTok fans through his fascinating transition videos; and “KengMumi”, and early TikTok pioneers who has built a huge fan base in just over one year.

“We are delighted to host our first-ever open house in Thailand today. We believe that TikTok offers endless opportunities which local brands and creators can leverage to tap into a dynamic audience,” said Surayot Aimlaor, head of brand marketing for Southeast Asia at TikTok. “We are looking forward to forging more local strategic partnerships that contribute to local culture, celebrate creativity and enhance diversity in Thailand.”

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