Thai food campaigns in the US to focus on online shopping amid anti-racial protests

“The unrest in many US cities has prevented customers from visiting Thai stores or dining out at Thai restaurants,” said director-general Somdet Susomboon yesterday (June 7). “The department will therefore shift the focus of its promotional campaigns to online shopping and home-delivery.
“We will work with online shopping platforms and local delivery companies to expand coverage as well as provide special coupons for discounts and giveaways when ordering Thai food and products online, especially in areas where emergency has been clamped,” he said.
Somdet said the department has planned 28 campaigns after the US government lifts the lockdown in certain states.
“In June and July we plan to carry out promotional activities of Thai products in Los Angelis, while from August to December we will hold Thai rice promotion campaigns in Chicago during the city’s annual food festival,” he said. “The department also plans to launch activities for lifestyle products, home decoration, and gifts in many cities in Florida and LA in the second half of the year.”
Many countries have eased up on their lockdowns, which will be an appropriate time for the department to promote Thai products in accordance with demands in specific areas, said Jirakan Phetchart, deputy director at the department’s office of marketing and business development in foreign countries.
“The Latin American market is seeing high demand for canned tuna, pineapple and fruit juice from Thailand,” he said. “The European market is looking to import rice, frozen food and organic products from us, while the Middle East has also ordered frozen seafood and rubber products.”