
ICONSIAM Co., Ltd., a member of the Siam Piwat Group, in partnership with the Mae Fah Luang Foundation under Royal Patronage, Thai Beverage Public Company Limited, and Frasers Property (Thailand) Public Company Limited, has officially opened the 29th “In Remembrance of the Princess Mother” Exhibition.
Hosted at Charoen Nakhon Hall on the M Floor of ICONSIAM, the annual event honors the legacy of Her Royal Highness Princess Srinagarindra, affectionately known as "Mae Fah Luang" (Royal Mother from the Sky), in commemoration of the anniversary of her birth on 21 October.
The centerpiece of this year's exhibition traces the Princess Mother's royal initiatives from 1972 through the present day. A key focal point is the history of the Mae Fah Luang Art and Cultural Park (formerly Rai Mae Fah Luang).
Originally established as an initiative to promote handicrafts and provide education for hill-tribe youths from remote mountainous regions, the site evolved centered around the 84th Birthday Anniversary Commemorative Hall (Hor Kham) to become a major center for preserving Lanna cultural heritage.
"The transformation of Rai Mae Fah Luang demonstrates that the Princess Mother’s initiatives did not end with the development of a single place," stated Thanphuying Putrie Viravaidya, Chairperson of the Board of the Mae Fah Luang Foundation.
"Rather, they took root in people, nurturing generations to continue her mission and pass on her values."
In addition to historical displays, the event showcases sustainable commercial products under the DoiTung brand umbrella. Highlights include:
DoiTung Lifestyle: Upcycled plastic-fiber bags, marine animal-themed carpets, and exclusive hand-crafted ceramics adhering to circular economy principles.
DoiTung Everyday: Modernized artisanal goods tailored for everyday contemporary living.
DoiTung Café: Signature beverages including the Kokuto Latte and Espresso Honey Lime & Ginger Ale.
The exhibition also features complimentary hands-on workshops teaching the traditional Lanna craft of "Tung Yai" (geometric thread-wound hanging ornaments)
using surplus loom-end yarn from Doi Tung's textile production. Daily live musical performances by the Princess Galyani Vadhana Institute of Music accompany the event, which runs through 18 October 2026.