Thailand launches Green Tourism Plan 2030 to propel destinations into the world’s Top 100
Thailand’s Green Tourism Plan 2030 aims to balance economy, environment, and society, with a goal of placing Thai destinations in the Top 100 global sustainable tourism spots by 2030.
Department of Tourism, under the Ministry of Tourism and Sports, has launched the ambitious “Thailand Green Tourism Plan 2030,” under the theme Igniting the Path to Global Green Success. This plan aims to create a balance between the economy, environment, and society while setting a clear target: to position Thailand’s tourism destinations among the world’s Top 100 sustainable tourism sites by 2030.
A key highlight of this initiative is the introduction of the Thailand Good Travel sustainability certification logo, which will serve as a quality mark for responsible tourism operators, including destinations, communities, small hotels, and tour businesses. This logo not only provides assurance to both Thai and international travellers but also aligns Thai standards with global sustainability benchmarks.
This effort is a collaborative undertaking involving four main organisations: the Department of Tourism, Sustainable Tourism Acceleration Center of Thailand (STAC Thailand), Mahidol University International College, the Green Destinations Foundation, and Travelife for Tour Operators, along with more than 49 partners from the public, private, and academic sectors. Together, they aim to position Thailand as a genuine global leader in sustainable tourism.
Natreeya Taweewong, Permanent Secretary of the Ministry of Tourism and Sports, stated, “Thailand is at a crucial turning point. The Thailand Green Tourism Plan 2030 is not just a policy declaration but a commitment to becoming a tourism destination that grows alongside environmental conservation.”
Jaturon Phakdeewanit, Director-General of the Department of Tourism, added that a roadshow will be held in October across four provinces—Chachoengsao, Chiang Rai, Nakhon Si Thammarat, and Nakhon Ratchasima—to help operators assess their performance against sustainability standards and prepare for the Top 100 Green Destinations and Good Travel Stories Competition.
Elevating Thailand’s tourism standards with sustainability not only boosts confidence among global travellers but also creates long-term economic opportunities for Thai operators, under the concept of “Thai tourism growing together with environmental conservation.”
