Thailand Launches Mid-Autumn Festival Push for Chinese Tourists
Tourism Authority of Thailand celebrates 50 years of Thai-Chinese ties with a new "Trusted Thailand" campaign, aiming for 200,000 visitors
- The Tourism Authority of Thailand launched the “Amazing Thailand, Mid-Autumn Night 2025” event during China's Golden Week to boost confidence and attract Chinese visitors.
- As part of the campaign, Thailand is hosting 100 top Chinese content creators and Key Opinion Leaders (KOLs) to experience and promote the country as a safe, high-quality destination.
- The initiative aims to attract an estimated 200,000 Chinese tourists during the Golden Week holiday, generating approximately 9.1 billion baht in revenue, supported by newly added flights.
The Tourism Authority of Thailand (TAT) is marking the 50th anniversary of diplomatic relations with China by launching a major tourism drive, highlighted by the “Amazing Thailand, Mid-Autumn Night 2025” event.
The campaign is part of the ongoing "Trusted Thailand" initiative, designed to boost confidence in the Kingdom as a safe and high-quality destination.
Held on the evening of October 6 at One Bangkok in the capital, the event coincided with both the Mid-Autumn Festival and China’s National Day, a key travel period known as Golden Week.
Atthakorn Sirilatthayakorn, Minister of Tourism and Sports, and Yang Xiaolong, Cultural Counsellor of the Chinese Embassy, co-chaired the event.
They welcomed a delegation of 100 top Chinese Content Creators and Key Opinion Leaders (KOLs), who arrived under the "Nihao Month" project.
These creators are currently experiencing Thai tourism services firsthand, intending to produce content promoting the “Charm of Thailand” using concepts like “5 Must Do in Thailand” and the country’s “Soft Power 5F.”
The primary goal of the event was to communicate the “Trusted Thailand” message, reinforcing confidence in the country’s quality and safety standards.
TAT aims to restore Thailand’s image as a reliable destination, ensuring it remains the Top of Mind choice for Chinese travellers and promoting sustainable, Two-Way Tourism.
Minister Atthakorn stressed that Thailand is fully prepared to welcome Chinese tourists, with efforts focused on every dimension, from safety and service standards to the overall quality of the travel experience.
This aligns with the government's Smart & Sustainable Tourism policy and its commitment to delivering quick, tangible results.
The welcome reception, themed "The Moon of Friendship in the Garden," was designed to symbolise the cultural connection between the two nations, featuring the exchange of Mooncakes as a symbol of enduring friendship.
For China’s Golden Week (October 1–8, 2025), a critical travel period, TAT forecasts approximately 200,000 Chinese tourists will visit Thailand, expected to generate around 9.1 billion baht in tourism revenue.
The number of Chinese tourist arrivals has shown a strong recovery, backed by a 5% increase in advance flight bookings for Golden Week compared to the same period in 2024.
Major departure cities include Shanghai, Guangzhou, Chengdu, Kunming, and Beijing.
Crucially, at least 30 new weekly flights have been added since mid-September from second-tier cities, including Shenzhen, Hangzhou, and Xi’an, further boosting capacity.
TAT stated that this activity is part of a maximum effort to stimulate the Chinese market, foster valuable tourism experiences, and strengthen the connection between the people of both nations.
