Thai arrivals to Japan hit 815,800 in first nine months of 2025, ranking no.1 in Asean
Thai visitors to Japan reached 815,800 in the first nine months of 2025, up 8.5%, keeping Thailand as ASEAN’s No.1 market, JNTO reports
The Japan National Tourism Organization (JNTO) has released new figures showing that 815,800 Thai travellers visited Japan during the first nine months (January–September) of 2025, marking an 8.5% increase from the same period last year. Thailand remains ASEAN’s No.1 market for inbound tourism to Japan and ranks 6th overall among all international source markets.
JNTO reported that total foreign arrivals to Japan in the first nine months reached 31,650,500, up 17.7%, with Thailand maintaining its strong mid-table position among major markets.
Top 10 international arrival markets to Japan (Jan–Sep 2025)
- China – 7,487,200 (+42.7%)
- South Korea – 6,793,600 (+5%)
- Taiwan – 5,036,700 (+9.8%)
- United States – 2,397,700 (+22.3%)
- Hong Kong – 1,822,700 (–7.6%)
- Thailand – 815,800 (+8.5%)
- Australia – 755,200 (+18.5%)
- Philippines – 591,300 (+8.9%)
- Vietnam – 529,800 (+10.4%)
- Canada – 494,600 (+18.5%)
In September 2025 alone, 51,300 Thai tourists travelled to Japan, an increase of 12.7% year-on-year.
JNTO prepares major travel fair in Bangkok
To support demand, JNTO is set to host the 17th “Visit Japan: Free & Easy and Tour Fair” from November 21–23, 2025 at Paragon Hall, 5th floor, Siam Paragon.
This year’s theme, “Major Cities & Hidden Gems You Will Fall in Love With”, will feature over 160 booths from Thai and Japanese tourism operators, including:
- Local tourism boards
- Japan Rail companies
- Hotels
- Leading tour companies
- Airlines
- Travel service providers
Exclusive promotions will be offered for Japan-related travel products, including airfares, rail passes, accommodation, theme-park tickets, car rentals, tour packages, activities and travel insurance.
