TAT accelerates night-time tourism, bringing Thai arts to global stage

The Tourism Authority of Thailand (TAT) is advancing creative tourism by showcasing Bangkok’s vibrant cultural scene through the “The Night by Amazing Thailand: Threads of Silk in the Moonlight” event. 

Running from January 27 to February 7, from 4pm to 9.30pm at Lumphini Park, this event highlights night-time and experience-based tourism while harnessing Thailand’s cultural heritage as a form of soft power.

The event aims to celebrate the royal legacy of Her Majesty Queen Sirikit, The Queen Mother, particularly her efforts in reviving Thai handicrafts and elevating Thai silk on the global stage. 

The festival blends contemporary activities with art, culture, music, and technology, offering an enriching experience that fosters both emotional and economic value.

Enhancing night-time as economic opportunity

TAT Governor Thapanee Kiatphaibool emphasized that TAT aims to create tourism experiences that go beyond travel, providing meaningful, memorable experiences for visitors. 

“The Night by Amazing Thailand” serves as a key mechanism in revitalizing night-time tourism and local economies, stimulating spending in areas such as accommodation, dining, retail, and community businesses.

The night-time and experience-based tourism concept focuses not only on extending tourism hours but on increasing the value of the experiences offered to tourists. By merging Thai culture with modern presentation methods, the event appeals to all age groups and competes at the international level.

Immersive exhibition reflecting royal legacy

A key highlight of the event is the immersive exhibition “The Light of Royal Grace,” a virtual reality experience showcasing Her Majesty Queen Sirikit’s contributions. 

The exhibition highlights her promotion of traditional handicrafts, the founding of the Arts and Crafts Centre, and her efforts to position Thai silk as a global fashion icon. This demonstrates her commitment to preserving culture, the environment, and creating sustainable livelihoods for the people.

The exhibition is complemented by live demonstrations of crafts such as Thai embroidery, mudmee weaving, handwoven textiles, and ceramic painting. Visitors also have the opportunity to witness the creative processes behind Thai arts through hands-on activities such as mask painting and kite making.

Another key feature is “The Moonlight Concert: Threads of Silk in the Moonlight,” which presents "Songs of Benevolence," featuring royal compositions and music inspired by Her Majesty’s grace. The performance, blending jazz and orchestral music, is performed by Koh Mr Saxman & The Sound of Siam, along with the Thai Symphony Orchestra and guest artists.

Additionally, the event features “Khon in Jazz,” a unique fusion of Thai classical dance-drama and jazz music, symbolizing the continuation of traditional Thai arts in modern life, in line with the royal initiative to preserve and adapt cultural heritage.

Reinforcing Bangkok’s global image

The event's opening ceremony on January 29 was graced by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi, who presided over the ceremony and enjoyed the immersive exhibition and Arts and Crafts Centre displays. The princess also performed royal compositions, leaving a lasting impression on attendees.

TAT expects that “The Night by Amazing Thailand” will become a milestone in enhancing Thailand’s competitive tourism potential. The event aims to establish a vibrant, safe, and creative night-time tourism ecosystem, benefiting all levels of operators, while reinforcing Bangkok’s image as a world-class destination and helping achieve the Best Travel 2026 goal.

For those interested, the "The Night by Amazing Thailand: Threads of Silk in the Moonlight" event will continue until February 7, from 4pm to 9.30pm.