SoftBank, NEC, Sony and Honda form new Japan-made AI venture

SUNDAY, APRIL 12, 2026

A new industry-backed developer aims to build advanced domestic AI for corporate use in Japan, with longer-term plans to power robots.

  • Four major Japanese companies, SoftBank, NEC, Sony, and Honda, have formed a new venture to develop domestically-made artificial intelligence.
  • The initiative aims to provide high-performance AI to Japanese companies to help them compete with leading firms from the United States and China.
  • Each of the four founding partners has taken a stake of over 10% in the new company.
  • The venture plans to seek government support and has a long-term goal of developing "physical AI" for controlling robots.

Japan's SoftBank Corp., NEC Corp., Sony Group Corp. and Honda Motor Co. have taken the lead in establishing a new company to develop Japanese-made artificial intelligence, informed sources said Sunday.

The new company will make its high-performance AI available to Japanese companies for broad use, aiming to overtake US and Chinese firms that are leading in this field.

SoftBank, NEC, Sony and Honda each took a stake of more than 10 pct in the new firm, while several other firms are negotiating to invest as minority shareholders, according to the sources.

Engineers from SoftBank and Tokyo-based AI developer Preferred Networks Inc. are expected to participate in the development, they said.

The new company plans to apply for an AI development support program run by the New Energy and Industrial Technology Development Organisation (NEDO), a national research and development agency, which began accepting proposals in late March. Under the program, a total of 1 trillion yen in assistance will be provided over five years from fiscal 2026.

Ultimately, the new company aims to develop so-called physical AI that can also be used for controlling robots.

SoftBank, NEC, Sony and Honda form new Japan-made AI venture

[Copyright The Jiji Press, Ltd.]