Great Wall Motors showcases new business model to transform Thai automotive industry

Great Wall Motors said it has continued to grow its business in Thailand under its globalisation strategy. The company had shared its new business model, attracting leading investors and business leaders in Thailand. This had also offered opportunities for GWM to listen to Thai businesses’ feedback and exchanges ideas and opinions on designing the most effective business plans and models to better serve the needs of firms and consumers. Steven Wang, MGW Thailand’s vice president for Sales and Marketing in Thailand and Asean, launched the three-day forum, which was joined by more than 324 potential investors, dealers, and entrepreneurs from at least 195 companies across Thailand.

Said Narong Sritalayon, managing director of GMW Thailand: “Selecting partners that have the same visions and commitment as GWM is one of the vital strategies to drive GWM’s business successfully in the future. We are delighted and grateful to all investors and businesspeople who joined this event and we hope to have the opportunities to work with these leading talents in the future. Together, we aim to drive this new business model to deliver the best-in-class experiences to Thai consumers. Great Wall Motors is ready to provide full support in upskilling workforces as well as setting up work systems to ensure the most effective business operations. We hope GWM’s New Business Model will help transform the automotive industry. The model offers new consumer experiences through innovative technologies. Though it is different from current business practices, we are confident that with GWM’s determination to offer the best to consumers and relieve their difficulties, along with the company’s consumer and partner-centric strategies, automotive expertise, and the experience in Thai business of our potential partners, that we can deliver impressive services to best meet the needs of consumers in this digital era at every touchpoint – including car selection, test drives, sales and after sales services.”

Great Wall Motors has now expanded to 60 countries globally. Thailand is a strategic hub for GWM vehicle production, exports and business expansion in the Asean region. As a “Global Mobility Technology Company”, GWM said it is not only committed to delivering the best autos and technologies to consumers, but also focused on upskilling workforces and businesses as well as driving the overall economy of each country to grow the business sustainably together.