The study also delves into which activities Thai consumers are looking forward to spending on when recovery is underway.
The top three activities are: travelling within Thailand (35 per cent), travelling abroad to Covid-safe destinations (29 per cent) and taking small get-away trips in their own city (19 per cent).
Suripong Tantiyanon, country manager, Visa Thailand, said: “The pandemic has had a massive impact on how people live, work and shop both in Thailand and globally.
As we have crossed the one-year mark since the pandemic hit, we are taking a look at how events in the past are shaping our future. We are privileged to be able to conduct this study and share findings that we believe will help everyone prepare for back-to-business scenarios.”
According to the study, other behaviours that are likely to become a new normal post-Covid are wearing a mask (62 per cent) and avoiding crowds (43 per cent).
The situation has also prompted many Thai consumers to explore different shopping channels.
The most popular channels used for the first time during Covid are shopping on apps and websites (65 per cent), using direct delivery at home after ordering by phone from local shops (47 per cent), and shopping on social media channels (44 per cent).
Thai consumers were forced to rethink spending priorities. According to the respondents, spending categories that experienced the largest reduction were international trips (63 per cent), going to cinemas or events (60 per cent), buying luxury items like bags, watches and jewellery (60 per cent), fine-dining (58 per cent), well-being treatment (57 per cent) and buying new clothes (54 per cent).
Looking ahead, in addition to domestic, international and small get-away trips, Thai consumers are preparing to resume spending on gadgets (16 per cent), groceries and personal care items (15 per cent), and going out to enjoy fine-dining and out-of-home entertainment (10 per cent).
Less than 1 in 10 plans to upgrade home appliances (9 per cent) and spend on fashion and clothing (8 per cent).
Published : May 09, 2021
By : The Nation