Boost your immunity and fight inflammation with two new herbal QminC drinks

Tera Food and Beverage Co Ltd, a market leader in the production of preservative-free health beverages in Thailand, on Thursday launched two new herbal drinks – “QminC Ginger with Honey” and “QminC Finger Root with Honey”.

The sugar and preservative-free drinks, sold under the concept “Stop it! Before it couldn’t be stopped”, cost 25 baht each. The brand, represented by Thai superstar Araya Hargate, is targeted at the health-conscious.

Thanthit Yuenyongtechahiran, president of Tera Food & Beverage, said this is the first time that a concentrated ginger drink has been made available in a ready-to-drink bottled form.

“We are responding to health seekers in Thailand with products extracted from natural herbs that are rich in benefits and to the trend of natural functional drinks, which is likely to have a growth of 6.6 per cent a year from 2021 to 2024," he said.

"We believe the functional drink industry in Thailand will grow in the same direction as the global trend with the Covid-19 pandemic being the main driving force as it makes people aware of the importance of staying healthy thus contributing to the popularity of healthy beverages, particularly herbal health drinks.”

Thanthit said both drinks, QminC Ginger with Honey and QminC Finger Root with Honey, are innovations resulting from hard work in research and development.

"They were only put on the market after we had the confidence that they are beneficial, delicious, easy and healthy to drink with no added preservatives," he said.

QminC Ginger with Honey is Thailand’s first ginger extract drink in a ready-to-drink bottle and contains 1,000 milligrams of USDA-approved ginger extract imported from the United States.

It also has 100mg of beta-glucan as well as vitamins C, D, E and zinc together with the spicy flavour of ginger and natural sweetness of honey.

Studies have found that the beta-glucan in ginger provides immunity and prevents infections, making it widely recognised for its anti-inflammatory properties.

QminC Finger Root with Honey carries 1,000mg of fingerroot extract (the maximum amount allowed by the Food and Drug Administration) as well as beta-glucan, vitamins C, D, A and zinc.

The company has applied nanoparticle technology in the production of the drink, which makes it refreshing and healthy without leaving behind a bitter taste or odour typical of fingerroot.

Fingerroot is a superfood with pinostrobin, which has been recognised for its anti-viral and anti-bacterial properties.

He said the Covid crisis has ushered in a healthy trend and changed the way Thai consumers live their lives and find something to eat as they go fully online.

"QminC has made a substantial investment in online marketing to expand our distribution channels. We also offer a best-for-money promotion, fast and safe delivery. It has led to people buying QminC by the crate, especially among those who have to work or study from home,” he said.

"Our QminC Curcumin has remained our best-seller despite the many lockdowns. It just shows the level of demand and popularity among Thai consumers for herbal, healthy, and functional drinks. This made us confident to roll out the two new flavours as new alternatives for consumers.”

Tera Food and Beverage plans to export QminC drinks to the US, China, Singapore South Korea, Kuwait, and the United Arab Emirates from the second quarter of this year, and add the two new drinks to the shelves in Cambodia, Laos, Myanmar and Vietnam, where QminC drinks are already available.

“We aim for QminC to be a brand that consumers think of first and we want Thai people to look at herbs from a new perspective. You can drink it every day. It is not just seasoning in the kitchen," he said.

"Consuming herbs can help boost your immunity. It is important to build good health before it’s too late. That’s how we came up with the concept ‘Stop it! Before it couldn't be stopped’,” he added.

QminC Ginger with Honey and QminC Finger Root with Honey are only 15 kilocalories and come in 150ml bottles at 25 baht each.

Both flavours are available at convenience stores and leading supermarkets, as well as mom and pop stores, online markets like Lazada and Shopee as well as via www.qmincthailand.com.

For more information visit QminC on Instagram or visit its Facebook page QminCThailand.