LG Subscribe Host Award Ceremony to Celebrates Its Leadership in Home Appliance Subscription Business, Poised for Continued Strong Growth in APAC

The event celebrated outstanding LG Subscribe Lifestyle Planner (LP) and LG Subscribe Lifestyle Sales Manager (LSM) who have excelled in promoting LG Subscribe—a monthly payment service for appliances that includes comprehensive maintenance and warranty throughout the contract period.

The ceremony not only honored these representatives but also highlighted LG Subscribe's remarkable growth in Thailand, where subscriber numbers have surpassed 10,000 within just 9 months of launch. This success also mirrors the service's impressive expansion across the Asia-Pacific region.

"LG Subscribe has become a tremendous success story in South Korea," said Mr. Sunghan Jung, President of LG Electronics (Thailand). “We're witnessing the same positive trajectory in Thailand and aim to reach 30,000 subscribers by year-end. This achievement stems from the collaborative efforts of our dedicated teams, particularly our LG Subscribe Lifestyle Planner (LP) and LG Subscribe Lifestyle Sales Manager (LSM) who consistently deliver exceptional service aligned with our 'Life's Good' philosophy."

As the world's first and only provider of comprehensive home appliance subscription services covering everything from small devices to major appliances, LG has revolutionized the consumer electronics landscape. The company's winning formula—combining premium products, expert maintenance services, and flexible payment plans—has struck a powerful chord with consumers throughout South Korea, Thailand, Malaysia, and Taiwan.

To support this growing demand, LG has implemented extensive training programs for its sales representatives, equipping them with in-depth product knowledge and service expertise. This ensures customers can make informed decisions that align with their lifestyle needs and budget considerations—particularly appealing to younger consumers who prioritize experience and convenience over ownership.

Additionally, LG is preparing to expand its business to meet consumer demand. Recently, LG opened three comprehensive LG Subscribe centers in Chiang Mai, Nakhon Ratchasima, and Hat Yai, Songkhla, with plans to open a total of 6 centers within a year. The company also aims to expand its LG Subscribe retail network from the current 30 locations to 150 nationwide, targeting more than 30,000 users by the end of the year. All these efforts are aimed at establishing LG Subscribe as the leader in providing new options that offer value and convenience in using home appliances for consumers in today's Subscription Era, delivering on the promise that "LG has Everything, Good Product, Good Price, Good Care."

For more details about LG Subscribe, please visit https://www.lg.com/th/subscribe/ or contact the LG Information Center at 02-057-5757. Follow the latest news on Facebook fan page LG Global and Instagram lg_thailand.

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

For more information about LG Electronics (Thailand), please visit www.lg.com/th.       

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