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Icelandair offers free 10-day trip for the world’s worst photographer
FRIDAY, APRIL 10, 2026
Icelandair is offering a 10-day Iceland trip and US$50,000 to find a “really bad photographer” for a global campaign, with applications open until April 30.
Retailers ramp up for 11.11 sale to boost year-end spending
FRIDAY, NOVEMBER 07, 2025
Retailers use 11.11 to drive traffic and sales with Omnichannel strategies. Central Retail, The Mall, and found & found focus on customer experience
Thai retail giants unveil ambitious Chinese New Year campaigns
SATURDAY, JANUARY 11, 2025
Government incentive scheme and projections of 3% GDP growth inject enthusiasm for Q1
Japanese company hopes Thai boy band will turn its products into hits
SATURDAY, MARCH 11, 2023
Brother Commercial (Thailand) is teaming up with boy band PROXIE to reach its target of doubling the number of its young consumers by the end of this year, executives from the company told a press conference on Friday.
Samsung to focus on immersive marketing, catering to Gen MZ
TUESDAY, DECEMBER 20, 2022
Thai Samsung Electronics (TSE) is planning a more intense and immersive marketing campaign aimed at Generation MZ starting next year, TSE's corporate marketing director Paramee Thongcharoen said on Tuesday.
Private firms afraid to hit the pitch just yet with World Cup campaigns
THURSDAY, NOVEMBER 10, 2022
The private sector is wary of investing in the 2022 World Cup as the purchase of broadcast rights has not been completed yet.
Developers run aggressive campaigns
THURSDAY, JUNE 09, 2016
LISTED RESIDENTIAL developers have launched aggressive marketing campaigns to boost sales in the current quarter, having witnessed only slight growth in demand following the expiry at the end of April of the government measure to reduce transfer and mortg
Coca-Cola earmarks Bt200m for new marketing campaign
THURSDAY, OCTOBER 08, 2015
Coca-Cola (Thailand) Co has set aside a marketing budget of Bt200 million for its latest sales campaign titled "Share a Coke, Share a Feeling'', scheduled to run from October 15 until the end of this year, said the company's marketing manager for spar
True spends Bt60m on brand awareness campaign
TUESDAY, AUGUST 25, 2015
True Corporation has spent at least Bt60 million to launch a campaign called "True Smart Life, Smart City" to foster awareness of its leadership in providing integrated technologies and innovations nationwide.
Gloom prompts aggressive pricing plan at shops
TUESDAY, AUGUST 04, 2015
Supercentres and convenience-store operators have been launching aggressive pricing campaigns to stimulate shoppers' spending and the frequency of store visits during the ongoing period of economic difficulty, which resulted in same-store sales dropping b