Komli launches 'Play'Video Advertising Solution in Southeast Asia

Komli Play is the only video network providing customised full screen video ad units with multiple engagement opportunities and pre, mid and post roll all on one schedule.  It will bring together Komli Media’s video technology and SEA’s biggest, brand safe, locally built media network. E-marketer expects online video ad spending to grow more than three fold in the next three years, to US$7.1 billion by 2015. According to a new Nielsen report, Asian countries rank amongst the top globally for online video usage. In this fast developing space, Komli offers brands a highly engaging and measurable experience reaching 90m monthly unique users in SEA and 150m across APAC through a cross-platform video solution with optimisation to campaign metrics and best-in-class reporting.

Announcing the launch, Matt Sutton, Senior Director for Media Products at Komli SEA said “Advertiser demand for distributing TVC assets online in SEA is extremely high but growth has been somewhat restricted by the lack of high quality supply.  With 2 billion monthly available impressions through SEA’s most trusted local media network, we are bringing together high quality, brand-safe local media environments and best of breed technology solutions from Komli”.

Kaye Enriquez - Group Head / Insights and Analytics Manager, Media Contacts Philippines added “We’re delighted to be a launch partner for Komli Play in SEA. Given Komli’s quality media network and value driven CPM model, our campaign for a leading FMCG client exceeded our expectations and KPIs”.

The launch of Komli Play aligns with Komli's strategic vision to extend its leading technology platforms and ad solutions to SEA under its parent brand and become the partner of choice for its clients.  Commenting on the launch of Komli Play, Akshay Garg, Co-Founder and MD for Komli SEA added "We are very excited to introduce the Komli brand in SEA. Komli Play is the first product that we are launching in the region after closing the acquisition of Admax. In line with our commitment to become the partner of choice for leading marketers, agencies and publishers in Southeast Asia, we will be introducing other products and solutions to this market during the year”.

The company also announced the appointment of two executives to its corporate leadership team: Rajesh Ghonasgi as the Chief Financial Officer (CFO) and Anjali Shrivastava as the VP & Global Head of Human Resources (HR).  Both Ghonasgi and Shrivastava join Komli Media at its headquarters in Mumbai at an exciting time as the company continues to build on its industry-leading position across APAC.  Komli Media continues to focus on hiring and retaining team members who contribute to the company’s innovative and collaborative culture, with these two crucial hires it has strengthened its leadership team in order to further scale its business.