Lenovo jumps into local smart-phone market

Lenovo’s senior vice president and president for Asia-Pacific, Milko van Duijl, said that this is the era of “PC+”, in which the market has moved beyond PCs and notebooks. Therefore, the company is using a “four-screen” strategy to capture the market. The four screens are PCs/notebooks; tablets; smart phones; and smart TVs. 

Tablets and smart phones are under the Mobile Internet Digital Home (MIDH) business unit of Lenovo. MIDH contributed 9 per cent of Lenovo’s overall revenue of US$33.9 billion (about Bt1 trillion) last year. The total global revenue of Lenovo was up 15 per cent from $29.6 billion in the previous year.

“Now, we are ranked third worldwide in smart connected devices [PCs, smart phones and tablets]. We are behind only Samsung and Apple. But in China, which represents 25 per cent of the global smart-phone market, we are number two. We aim to become number one for sure in the future,” Duijl said.

The company is ready to expand into the Asean smart-phone market including Indonesia, the Philippines, Vietnam, and Thailand. Yesterday it held the Thai launch of six models in four series (the A, S, P and K series): the A390, A706, S920, S820, P780 and K900. The A390 is now available at a price of Bt2,990, while the A706, S920 and K900 will be available in July for Bt5,990, Bt10,990 and Bt16,990 respectively.